I appreciate you mentioning about SEO. Ana you have nicely describe whole process. If anyone follows this idea definitely they will get success. I would like suggest you a list for Content Leverage Resource Section. List of high quality blogs who take guest post bit. It was always a conundrum for me on whether to invest in Paid Traffic and its real worth.
I feel paid traffic is good to micro-niche sites that an affiliate can use or to a landing page on a blog. Thanks for this super-detailed post. Thanks for coming by, Vivek! This information has been very insightful and productive. Google for the most part, has finally put marketers in a position where they are forced to provide exceptional content to promote themselves and drive the right traffic and audiences to their sites. Appreciate your breakdown and straightforward style of conveying your points.
Keep it up! Thanks Ana for such a brilliant piece, this piece helped me a lot on understanding the generation of traffic. Though SEO might not be relied upon for traffic sources for blogs, it is a must tool for business oriented websites for their desired traffic amount. Great post here. Many thanks. Love the no opt-in download of the mind map!
That was a gem! As usual you have written a totally content rich piece. Looking forward to more in We have just changed our site from being on the national corporate site to a stand alone local site and are looking on how to build a traffic flow that is well rounded and appropriate for our market niche. Your professional and generous guidance has helped to answer many questions and things to look at going forward.
Better to spend time on stuff that works than spend time on things because you think you have to. It only results in spreading ourselves too thin too quickly. Wow, awesome resource of a post here, Ana.
A behind the scenes look at my launch plan for Book Blueprint
Thanks for taking the time to put this together. Definitely one worth bookmarking and continuing to reference. I look at my analytics account every day, forums are no joke, great source for traffic. Thanks for the helpful tips! Ana, you put a lot of time into this one. I really like the traffic mind map. Hi Ana, A full-time employment to carry out everything on your list, lots of good suggestions as usual that I will try.
I thought I could mostly about SEO, had missed a total of adding links to government websites. I love coming to your site and reading your posts, but it always takes me forever because I get lost in time going from one post to the next. You definitely hit every form of traffic generation that I could think of. You did an outstanding job of laying everything out for people to see. Whatever time it took, it was definitely time well spent! Wow, Ana. Thanks for all the work you do. Although, I do get your emails and letters.
Something is definitely cooking. Avatar is attached to your email; are you using a different one? I have been following your blog for about three weeks. You have once again outdone yourself with this post. Until then keep it up because I have learned a great deal from you! They usually get more of it because most of the threads and comments do not have to be approved first like you find with blogs. I used to participate at a couple of forum sites. The ones that did allow signatures would send some traffic. Not huge amounts but some. I am relatively new to blogging and made my Blog Do Follow..
I wrote the outline, turned it into a mind map, then turned the outline into a slideshow and recorded an audio to go with it. Once again, Ana bats it out of the park…She definitely practices what she preaches and it shows…Thanks again, Ana for imparting your wonderful words of wisdom about generating massive traffic to websites…When I grow up figuratively , I want to be just like you, Ana…. As an event blogger I am having a hard time looking for communities related to my chosen niche but as time goes by, little by little I discover small gems that gave small traffic that I guess will eventually help with the growth of my chosen niche.
Thank you for sharing your ideas, looking forward for more tips this coming days. I have learned a lot reading this one blog, so much so I want to read even more. I was on the verge of throwing in the towel but now I will give it a bit more time. I do like the idea of leverage but not everything always — just where it makes sense and if that means I fall behind a little or a lot which is much more likely in my case , so be it.
Anna you did it again. Thanks for the actionable guide. So much information but I will just pick one and go from there. I hear banner ads do not convert like they use to. What is your take on this. Is it still a viable advertising source. I also like that you mentioned ezine ads. Thanks again I look forward to your next email. This is quite an exhaustive resource with a ton of valuable information. In regards to paid traffic, does it really work for anyone?
Google recently released their earnings for last year, approximately 50 billion! One more thing, you may have noticed, but Google is providing a lot of different types of ads recently, and taking up more space on the SERPs to display them. I agree, Tom; Adwords definitely work. Food for thought: if people are still willing to pay for it, then it must be working — even though you and I would never click on any ads we see around.
This is a post to come back and read several times. Thanks, Ana. Personally I like a mix of content leverage with social media and paid advertising. Relationships spawn quickly from there and you can benefit from accidental SEO the best kind. Great post as always Ana! Great depth and detail on traffic generation. I have the same reaction that you did. Also like your inclusion of pay per click. It is too often automatically disregarded, but can be effective. Great caveat — only if you know what you are doing and have the budget. It is so easy to set up, but very difficult to do right! Have a great weekend!
This is not just true of Adwords, it is so true of so much of marketing on the Internet. Good point Tom — and great example — local search seems so easy, yet there is definitely a right way and a many wrong ways of doing it. Very informative and I have a few take aways from the info. Thank you for putting this together! Thats a very thorough guide to web traffic. Really enjoyed reading it. Thanks for the free takeaway about website traffic overview. This is an epic post, Ana. So thanks for sharing all these strategies at one place. Good researched article on how to bring traffic. I will take a print out of it and keep it as a guide line for my blog.
Love your chart Ana. It amazes me how much has changed in just 3 years in getting traffic to a website. Great points Ana. If we focus on a couple of core strategy that we found work for our businesses, then keeping up with the trends in those specific areas becomes much easier. Do tell! My personal resolution is to forget about creating products from scratch — too much pressure and not enough time. I might also look into finding someone who actually knows what they are talking about when it comes down to product creation; I have a lot to learn on the topic myself.
So I get a nice amount of traffic from non-blogger parents who link to me in parent forums on Babycenter and The Bump. That being said there are HUGE mommy blogger communities all over the place. I believe? This is definitely a thorough traffic guide to follow and the mind map makes it much easier to see how it all fits together.
My issue when I first started trying to generate traffic was that I was all over the place. The results you generate will be much better if it is. Very good point to reiterate, Ti: start with one stream that you enjoy and know the most about, and forget about the rest. SEO is like blood of any blog and if there is any mistake then the whole blog has to make suffer. Yes,we all know Possibilities are every where but there will be only a small percent of blogs which are having these type of traffic.
Wow, nice share. I now have that mind map set as desktop background. The other week I shared some of the reasons why you might consider relaunching your book. This week, I wanted to share some of my thinking behind the relaunch of Book Blueprint , in the hope that it will help you with your own launch strategy. The goal is simply to get the book in front of as many of my target market entrepreneurs who want to write a book as possible, in the hope that some of them will buy the book. How many would I like to buy the book? As I mentioned earlier, the goal is to get my book in front of as many people in my target audience as possible.
Writing blog posts and articles for websites with an entrepreneurial audience, with a call to action about the book probably to download the first two chapters for free. My experience has been a bit hit and miss — some of the sites have been great for driving traffic and building my list, while others have generated fewer than 10 visits to the Grammar Factory website and no subscribers.
The problem with a lot of content websites is that there is too much for any reader to consume, so most readers rely on the email newsletter to tell them what they should focus on. If your post is featured in the newsletter, great! I might look at self-publishing podcasts as well, but those are less likely to reach my target market, as my book is designed for entrepreneurs writing a nonfiction probably a how-to book, rather than the many self-publishing authors who are writing fiction and memoirs.
One was my publishing deal with Morgan James , which I mentioned earlier. The other was a listener who turned into a publishing client. The the goal of getting the book featured on book review sites and on small business blogs, on the other hand, is to drive traffic — much like guest posting and podcast interviews.
Do you have a book review site or a small business blog?
However, there may be some local media quick wins — being a local, my story would be relevant to local papers. Probably the book getting picked up by a New York publisher still pinching myself , or the book winning some awards also still pinching myself — I just found out I won an IPPY on the weekend!
Social media is the obvious choice, here with the ability to set your budget and target your audience. I actually forgot to include social media when I first wrote this article. But yes, that will be happening too. This is something Tim Ferris did for the launch of The Four Hour Body — he offered incentives for people to order the book in bulk, which ranged from magazine subscriptions, bottles of wine and other books, to a day tour of India with Miss India.
Although I have no connections to Miss India, I could easily put some packages together, with incentives including:. I could even look at a Grammar Factory editing, publishing or ghost writing package, or sending on you on a Bali retreat, if quantities were high enough. If this is something that you would be interested in, let me know in the comments or contact me directly. If I had been more organised, I would have done all of the pre-work researching blogs and podcasts, pitching influencers, writing content, recording interviews, setting up email sequences, etc.
Then, everything would have been scheduled for the first half of this year, and I could have focused on sharing things when they got some buzz, or taking advantage of any new opportunities that popped up. The disadvantage with this approach is that it means my book is less likely to hit any bestseller lists.
My target audience is moms who want to find time to do things that they want to do. Are my influencers productivity bloggers or mommy bloggers? That way you can create content that speak to that specific group. Well, what can i say? Thanks Val. Sometimes that influencer is in a related niche. Thanks Brian for your article. I am in the healthy living niche. I want to team up with bloggers in my own niche where we can share material it makes sense to me.
But I have my own unique message and that is what I have been devoted to! I see now that my focus should be on what is popular among my peers and add to this. Not for everyone! Brian, I recently found your blog by following OKDork. I think my niche is a little too broad and I have to figure out how to narrow it down. I essentially want to write about my current journey of overcoming my fears to start accomplishing the dreams i have for blogging, business, and travel. That was much more than you asked for… but to answer your question: Influencers: self-help bloggers, lifestyle design bloggers, , and psychological websites and blogs that focus on overcoming fears.
Topics: overcoming fear of success, overcoming fear of failure, accomplishing goals. I love your post. I keep coming back because you always have great content I can use in my business as well as share. I just started my business and because most influencers on twitter are talking about Content Marketing, that is what I have been writing about.
But my site is only about a month old so I will just stay consistent in my writing. Thanks and would love any advice you can give me. Thanks Francisco. But I have a doubt. Do you think is more difficult growing a website and make money with a site in spanish or is the same that a site in english?. Great post Brian. Well, its indeed an awesome article, which covered the magic points of getting real traffic.
Of course, those 4 steps are really useful in growing business. Thanks for sharing.
Increase Website Traffic: The Ultimate Blueprint to More Profitable Web Traffic
Hey Brian, The big influencers in the life insurance niche are other insurance agents and insurance carriers both are extremely hard to get to link to me. They talk a lot about how much life insurance you need, the right type, and a lot of them talk about how bad whole life insurance is. I am starting a blog on natural cures for psoriasis. I am a bit stuck, because there are not many psoriasis blogs with any big audiences, but I am guessing influencers might be other natural health blogs, paleo blogs, and maybe even acne blogs?
Natural health and paleo blogs are perfect matches for your site. My niche is about Asian food and recipes Influencers: Food blogs, chefs, homemakers who like to cook Topics: Asian food recipes, Asian cooking techniques. My target is to introduce Asian recipes and coking techniques to the westerners. Enjoy reading your post and learn so much. Sounds good, KP. You can also expand that to low carb bloggers, fitness sites etc. This method really works. I got 10k shares on a piece of content I wrote following the exact same process, about meditation, even though my blog was less than 2months old.
That piece of content alone generated me over new email subscribers. Rock on Giovanni! Very impressive. Thanks for sharing your experience with the rest of the Backlinko community. Brian, great post as usual. Question, that Info-graphic you did, how did you launch it and ensure that people link back to you when using it..
I get all of this BUT how do you get your content with social currency to catch the Influencers eye when you are a little guy? But that step comes later. The key right now is simply to understand who they are and what they care about. Great post, Brian. Love your material. Thanks Micheal. Once you understand them, your content creation becomes a lot more clear and effective. Hi Asafe, this approach works in any language and in any country.
I have students from all over the world that have found success with this approach. Hey Brian, knowledge bomb, as usual. However I feel that batching all the things influencers share , filter whats relevant from whats not… and ultimately niche it down to identify which exact type of content is hot in order to build our own is a bit fuzzy. But it increases the odds significantly.
In my experience, the key is looking at your influencers like customers. Study them and the answers will bubble up. Hi Brian, Great article as always. My wife is about to start a business about teaching mainly Mums how to film and edit little movies of their loved ones for posterity www. Keep up the great work. Cheers Kim. Hi Brian! I enjoy reading your posts and use as much info as I possibly can. I build and sell storage sheds and cabins. The problem I have is that there are no top bloggers in my market or wikipedia articles with deadlinks that have to do with my market.
Would love to get more organic traffic and would be interested in your thoughts concerning this. But there are literally hundreds in the closely-related home improvement and DIY space.
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You can create some content on your site just for your influencers. Thanks for the great information. I would say that I need to re-write some of my articles, but what I sense from reading this is, I need to get my present content out there in a different way. No problem, Charlie. Or you can start fresh. Up to you.
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It has to be one of the best ways to create that shareable bite-sized content from your write-up. We provide free diet consulting but how can i increase more traffic and get more leads? Great job Brian. Thanks for the useful post. I am working on SEO stratagies for my company and after reading your post, now i need to rethink about my stratagies. I am desperately looking forward about your new SEO material release. My question to you is, how do i find influential people bloggers related to my industry? Thanks Amit. Because the technology is high-tech, you may want to target technology blogs and journalists.
Then tailor your content around that. Thank you very much. My site is about public speaking and give presentation at work. Career sites? Entrepreneur blogs? Thank you in advance! Thanks Brian, I actually had to read this post twice. But what a awesome piece of information. I like those share triggers a lot. Great for starting bloggers like me! Today I learned new thing. Thanks man! My website is niche specific re growing orchids and yet my traffic is almost NIL. Influencers: Home and Garden blogs and journalists that cover gardening specifically flowers. Sounds like a great start, Sandra.
Or one that influencers tend to cover. No doubt great post brian as always.. Thanks Parth. There are a lot of factors that go into that. Like the niche, your content, the influencer etc. Hard to say without knowing the specifics. Hi Brian, I love to read your all articles even if it be long article, because I can not control myself to read those to bottom. I read this article and it covered most of my confusion like find experts and influencers, I work for a client he does sell rfid tags for cylinder and for paring. Who would be influecers?
Thanks Umesh. You may even want to ask your client what blogs he reads. Thanks Brian, for the reply. I think you are right I should ask them. I am eagerly waiting for your next post about share triggers. Thankyou Brian for your reply.. I am using all your strategies.. I love this! This is exactly me. Social media barely works, but guest posting or somehow connecting with influencers is an excellent idea. So when we have the chance to talk to them, we would sound much smarter. Thanks Nader. Leave it to Jon to say it best.
Brian, your seo tips keep me coming back for more. I would love to enroll in the seo that works class. Please make the price affordable. I recently started a website that provides free craft templates for kids that like to read from ages Influencers: children craft blogs and parents that like to read and do arts and crafts with their children.
I will definitely do more research on influencers on my niche, now I have to figure out how to get their attention with my kind of content. My site is an ecommerce site specifically aprons. Not sure how I would go about looking for influencers. I think cooking blogs would be a good fit.
But yes, also fashion and home and garden blogs. Whoah — comments already! Is it health, nutrition, behavior? I once had a website where I wrote about all kind alternative treatments massage, acupuncture … , and with a little outreach after the post went live that content was shared pretty well. Later on, I felt I ran out of topics and had a strong a feeling that I actually want write about wellness topics. Content is shared. In the first case, my content helped therapists and they shared that content on their social pages.
Ion, I actually think you understand the point perfectly. It sounds like your first approach, with appealed to therapists, worked better for you. I love your four very actionable tips. Do you just send it to them? And with so many followers, will they even see it? Would love your thoughts on this… Thanks! The key right now is studying them and figuring out what they care about when it comes to personal growth.
Thanks, Brian. No prob, Rachel. But if you search for keywords that describe your space, Google tends to show you content written by influential authors. How do I get in touch with the influencers so that they consider sharing my content? And what is the conversion like to them re using part of your content? Great question. In either case, when you have content that appeals to influencers, your existing content promotion and link building strategies will work much better.
Brian, Everyone says write for your audience, and you say write for your peers. Is this something you recommend doing on occasion for the links and social shares? Thanks Ben. Ideally, you create content that appeals to both. The key is having a hook or angle in your customer-focused content that appeals to your influencers. Brian, Love reading your posts! Thanks for the great info.
On my business: cosmetic surgery I feel the influences are individual patients who are very active on social media, as well as big name blogs and sites. Thanks Martin. What topics do they write about? What types of content do they already link to? I find it interesting that you talked about nutrition supplements for athletes. I am very close to launching such a product for enhancing aerobic exercise performance in women ie. The product contains no stimulants or exotic herbs. In fact three of the five ingredients are well known minerals, but in forms not found in most multi-vitamin-mineral supplements.
The research behind the product comes from me. The credibility behind the research is that I am a professor of human nutrition with over research papers. Now, the trick will be to use my connections and credibility in a business savvy way. That is interesting, Robert. The key will be to get the backing from influential health and fitness bloggers. That way they can spread your content far and wide for your customers to see it.
Hi, Brian, Your ideas are gold! Thanks, Sue. I am so brand spanking new to all this and i am really struggling with understanding it all. I have tried to read so many thing to help my website and this was the first article to really make sense however Being an urban, street menswear online store i feel like my niche is too broad?..
Ahh Feel like I am drowning maybe I need to do your course! Thanks again for the read I will be doing a lot more thats for sure. Thanks Tim. Brian — Wondering how it will work for general niches like honeymoons. Where will I find influence rs for honeymoons. The idea of Share triggers is something that I never heard of Brian. Thanks so much for the advanced tips to drive traffic to websites. I always learn something new whenever I visit your blog and read your thoughtful posts. Hi Brian, Thanks for the great post as always! As you said, most of the blogs online struggle with obtaining traffic.
Do you think the same 4 step process could work for YouTube channels? Great read and an eye opener in many respects. Always so important to have an open mind in this business. I usually see Backlinko as one of the top sites on the search engines so it brings me back to you always lol, you guys are doing great! Thanks for sharing this man. This was a great post to read.
How to inform your influencers about your content. Comment on their facebook, G plus with a link! Tag on twitter- Looks awful. Problem is that Influencers link to influencers. I feel I have great content…but most of it is within my email marketing campaign instead of my blogs. In your opinion, should my blog content be the priority?
Hi Kim, I prefer a mix. A lot of my best content goes on the blog. But a lot of it also goes exclusively to the email list. Although this approach is pervasive,recent research has cast doubt on its value Bakshy et al. By considering how psychological processes shape social transmission, it is possible to gain deeper insight into collective outcomes, such as what becomes viral. The question I have is whether the advice you are giving in your first couple steps — that is, to identify the influencers in your niche and target your content towards what they care about — is based on research or your own experience or something else?
I think that your content should craft contagious content based on general principles.
Hi Brian, Great post! When you published your infographic did you draw it to the attention of the influencers in any way or let them come across it themselves? Thanks Luke. I did a lot of email outreach to get it in front of them. How would you find the influencers when you have a productivity product a text expansions software that appeals to medical doctors and customer care? Thanks a lot. They love tips and tools that get quick results. How do you find the most influential blogs to start making connections?
Thanks again. Great step-by-step instructions, Brian. We actually tried your skyscraper technique in making content last year; but sadly forgot one crucial element: recording results. Thanks a lot for always helping out! Influencers : Health care industry bloggers, people trying to lose weight, seeking information on some sexual health issues, everything related to any type of health. So basically i have reached a dead end and very confused. I have many things but everything i am creating is very basic.
You only need one to start with. I think you are right. Rather then looking into everything i should just put my focus on one topic and start writing about it. Hi Brian, This has to be one article that really explains what it is to create content that is attractive to an influencer. I do have one question though. For example, about an infographic, how do you create one, put a para or two of content around it and then make it shareable? I mean, sure, you post that on the blog. And then share the links. How do you ensure the infographic brings you back traffic?
When people publish the infographic on their site they link back to you. That gives you direct referral traffic and gives you a rankings bump. But I have also seen instances where the jpg is downloaded by them? In fact I read somewhere that most shares of an infographic happen with individual posts and not by linking back…. I can only speak from a lot of personal experience with infographic marketing. I lobe your focus on targeting influencers. Just like with your nutrition site, I have done everything right in the past but missed out on turning it into a success because I forgot about the human aspect.
All these four step process seems like the optimized way of getting traffic which is really based on your true experience. Thank you so much for sharing this valuable article with us. Hey Brian, Sorry for the long comment, I just am really happy to see that after all those years of struggle you finally made a break through and you definitely deserve it bro. Thanks for your comment, Randy. Hey Brian, Great post. I will definitely keep these tips in mind. I have a sports and fitness blog.
What would you suggest? Hi Mitch, Thanks. Great insights! Very good and exactly what I was looking for. We are video geeks with a lot of experience, however we are trying to appeal to GoPro users and video tutorial makers but we have little knowledge in that field. Any suggestions on how we write about that if we have no idea about the space?
Great stuff, thanks for sharing Brian! I definitely need to incorporate this into our content strategy. Quick question — how do you decide which posts to add the bonus download opt-in to generate more leads? Thanks Emil. It is great post Brian, however it is all about the niche of your work or business. I am running online dating and it is not content driven concept. So what can I do? Great Content.
This is my first article I studied in your blog. Flattened by your knowledge and experience man. This information hits the mark. At some point, they had to start without the support of other influencers. Excellent insights. This is a great post thank you Brian. Let me sign up quick. Hey Brian, Fantastic information! We are in the online Cell Phone Buyback and Resell industry. Can you give any advice or ideas on who might be some great influencers to target for a cell phone buyback company? Thanks Philip. Off the top of my head: money saving sites, technology sites, mobile tech journalists….
Brian…great content as always. Love the point that you need to create content that influencers will share that also benefits your readers…great tip! Make sense, but what exactly did you ask influencers in order them to share your content? I mean, if you have already article that they will like, how they supposed to find it? Eugene, it depends on the person. I have tested scripts that I use, but I used different ones in different situations for this particular campaign.
Thanks for the reply, Brian, just this process a real hurdle for me, will be looking forward to hear anything in this topic:. Thank for this superb article. Looking for some beginners tips explained in very simple language. I really like the part on Social Currency. This concept was new to me, but sounds quite easy to implement. This is the third time I read this article. Any additional tip for this? Great tips! I had never thought of getting content shared in this way, that is some serious didactic thinking! Start with the goal, shares by influential people in your niche and figure out what will get them to share, brilliant.
Now to implement it! Holy Engagement! I was lucky enough to attend an event where Neil Patel was giving some great blogging training and a lot of what you covered was there. I just subscribed to your list and look forward to ALL of your training. Can Share Triggers work for all niches including things like plumbing companies, computer repair, maybe even handy men that have a website for their business? Hopefully some of these strategies will help. Just focus on being practical…not necessarily exciting.
Thanks for the awesome opportunity! May I also use your rare gift of seeing things in an unlooked-for perspective? Tony, an easy one is to Google some keywords in your industry and see what sites and people come up again and again. You said to connect with influential peoples in a niche, but my question is how to make them share my content and how to create such an awesome content.
Hi Brian, Thanks for your post I read all the words in your post. Okay lets come to point. Is that they are consider about their followers? If not we could make a deal to work with me and show me to drive more traffic? Can you please elaborate a little bit…! Suppose you reach out to the influencer and they do like it and are willing to share it. I would anticipate that most would be more apt to just quickly tweet it or post it on their FB page, right? Getting someone to actually create content on their site with your link or edit their site content to include your link strikes me as a tall order.
As usual, a comprehensive and informative post Brian — I had a lot of fun reading this entry. However, I do believe you need to establish a connection with them first. Since Crave Culinaire is the only catering company who provides molecular cuisine, I thought about craving a blog post about that. The influencers in this niche have great success in utilizing recipes on their blogs. I will share some recipes of Brian Roland, owner and head chef of Crave Culinaire. Influencers: Food Bloggers — molecular gastronomy bloggers topics: recipes — fast recipes — easy. Hey Brian, Nice Article as the other ones.
Just trying to do this steps to get more and more Search Traffic to my blog. Once Again thanks for sharing this article. Wow, thanks for creating such a detailed post. I think your last tip is the most important. When I started adding share triggers to my posts, the traffic on my website exploded.
I was brainstorming ways to improve my share triggers and continue to help my website traffic increase, especially on my newer sites. Do you think that a post needs to include a lot of quality graphics or photos to be shareable? Hey Brian, Great post as always! For example. Could you give me a pointer or two? Some good pointers here Brian and I realize that your site is always on the 1 page of Google for different traffic related keywords which really gives you the leadership edification to be followed here. This is very inspirational and I hope the best when I apply this to my site.
Cheers mate. Thanks for your purposeful post. So 1 thing is not clear to me — after creating useful, unique and actual content how should I make my niche influencers share my posts? Simply commenting their blogs with my links? Brian, Thanks for the very, very in-depth article. I am a real estate agent in Miami, Florida and have been blogging all-original content for the past 21 months on my website and watched traffic increase over time.
Recently, I have had a few of my articles picked up and backlinked by 2 of the largest real estate blogs in the country, which skyrocketed visits to my site.